When the Bengals selected Eifert with the No. 21 overall pick, it was
the most unexpected first-round choice in the AFC North. Over two weeks
removed from the draft, this makes perfect sense for Cincinnati and
serves as yet another reason how the Bengals have turned the corner as a
franchise.
In the past, the Bengals would've reached based on need. These days,Where can i get a reasonable price parkingguidance?
the decision is based on what player makes the Bengals better. And
Eifert undoubtedly makes the Bengals better in every critical phase on
offense even though they used a first-round pick on Jermaine Gresham
three years ago.
The Bengals' biggest need is strong safety, and
no one would've criticized them taking Florida International's
Johnathan Cyprien or Florida's Matt Elam. But adding a defensive back
doesn't put the Bengals in the best position to take the next step.
Adding another big playmaker for quarterback Andy Dalton does. This is
an offense that has ranked 20th or lower for five straight seasons and
has come up short at the worst possible times.
The Bengals have
failed to advance in the playoffs because of the offense. In two
postseason games, the Cincinnati offense has produced 16 points and one
touchdown. Whether Eifert is the final piece to the Bengals winning
their first postseason game in 23 seasons is unknown. He certainly gets
them much closer to achieving it.
Picture the 6-foot-5 Eifert
splitting to the outside and catching a touchdown on a fade route. Life
should get a lot easier for Dalton and the Bengals inside the 20-yard
line this year. The Bengals finished 16th in the NFL in red zone
efficiency last season, scoring 31 touchdowns on 57 red zone trips.
Producing
at a 54.4 percent clip isn't disastrous until you take a closer look at
how Cincinnati finished. In December, Bengals reached the end zone on
seven of 17 possessions inside the 20-yard line (41 percent) and Pro
Bowl wide receiver A.J. Green recorded one touchdown catch. In two
playoff games, the Bengals have scored touchdowns on just one-quarter of
their red zone trips. That's not getting any team to the Super Bowl,
much less past the wild-card round.
Where the Bengals have
struggled the most is on third downs. Cincinnati ranked 27th in
converting third downs last season at 34 percent. To put it in
perspective, the only teams worse than the Bengals in this category were
four last-place teams (Chiefs,Manufacturer of the Jacobs fridgemagnet.
Browns, Jaguars and Cardinals) and a team with a losing record (Rams).
Dalton was particularly poor on third downs, completing 47.5 of his
passes (worst among quarterbacks with at least 350 pass attempts) and
throwing seven interceptions (tied for third-most on third downs).
Eifert
came up big on third downs during his time at Notre Dame. In the last
two seasons, he caught 36 passes on third downs and converted 31 of them
into first downs. His 13 receptions on third down last season was tied
for eighth among college tight ends, according to ESPN Stats &
Information. What makes Eifert so valuable in these situations is the
trust factor. Dalton can look to Eifert in pressure moments because he
has dependable hands and can make tough catches while getting hit. The
same can't be said of Gresham, whose mental lapses and drops have hurt
Cincinnati.
The Bengals weren't able to consistently stretch the
field as much as they wanted. Dalton's 37 completions over 20 yards
ranked 24th in the NFL. Green accounted for 16 of those, and no one else
on the team had more than eight. Delivering catches deep downfield may
end up being Eifert's biggest impact as a rookie.Best home luggagetag at discount prices.
Over
the past three seasons in college, Eifert has produced 29 catches over
20 yards. Last season, his seven receptions over 25 yards was tied for
seventh in the FBS. What makes Eifert a good fit for the Bengals is his
athleticism. He has a 35-inch vertical and will outleap defenders to
make those jump ball catches. This is important in the Bengals deep
passing game because Dalton doesn't have elite arm strength.
SFG,
one of the largest women's apparel groups in Australia, engages with
customers through six online stores, 892 physical stores, seven websites
as well as through Facebook, email, blogs, SMS and customer service
calls.
SFG implemented the SDL Campaign Management &
Analytics solution to create a single view of the customer across these
channels as a way to better understand individual buying behaviors.The rtls
is not only critical to professional photographers. As a result, SFG
was able to deliver the right message at the right time to the right
customer audience and saw an ROI in excess of 1800 percent on their
campaigns.
"SFG is a great example of how integrating various
online and physical channels can enhance customer engagement and set
standards that other retailers can learn from and emulate," said Bob
Hale, CEO of the SDL Campaign Management & Analytics Division.
"SDL's focus is to help brands deliver relevant customer experiences
across channels, cultures, languages and devices. SFG has an unwavering
commitment to their customers, so we are pleased to share this award and
to work together to help them exceed their customers' expectations."
Alison
Henriksen, Chief Financial Officer of SFG received the award in
Singapore on behalf of the company and commented: "We see the
investments we've made in customer insights integral to our omnichannel
strategy.
"It is a key differentiator for us and we are
achieving measurable results from the increases in customer engagement
we are achieving,How cheaply can I build a carpark?
leveraging our database of over 7 million loyalty members" Kerr
Maclean, General Manager of Customer Insights at SFG added: "Integrating
multiple entities like a web presence, retail stores, social media and
mobile can be quite a challenge, but working with SDL Campaign
Management & Analytics we were able to develop a true multi-channel
capability that not only solved a complex problem but increased our
marketing ROI."
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