2012年5月28日 星期一

Tile It Like It Is

How can a brand with such a solid reputation and strong recall in the Philippines stay competitive in today’s times? A pioneer in the Philippine ceramic tile industry,We offer you the top quality plasticmoulds design Mariwasa was established by the brothers Emerson and Edison Co Seteng 40 years ago, and has since been known for its excellent wall and floor tiles made with excellent Filipino craftsmanship. The company has not only managed to stay relevant, it has maintained its market leadership and continues to help build the country with the business infused with the dynamism and stability of one of the ASEAN region’s biggest industry leaders, Thailand’s longest established and largest industrial conglomerate, Siam Cement Group (SCG).

SCG, according to the MSCI corporate history, was founded in 1913 following a Royal Decree of His Majesty King Rama VI to produce cement, eliminate reliance on imports of cement, as well as maximize the use of natural resources available in Thailand. Since then, it has continued to conduct its business in accordance with the concept of Corporate Governance. It has in place an effective oversee system to ensure transparency, disclosure and verification for mutual interests of all stakeholders and for sustainable growth.

Through this partnership formed in 1993, Mariwasa, now called Mariwasa Siam Ceramics, Inc. (MSCI), has continued to deliver its mission and maintain its hold in the local market as a highly dependable brand, even as many other imported and local brands have been introduced to compete as the favored choice for tiles.

In spite of this challenge,We looked everywhere, but couldn't find any beddinges. newly appointed MSCI President Anukul Kongrit, who met with the local media recently, shares, “We still see the opportunity in the Philippine market. We believe that Filipino craftsmanship is world-class.”

“We are actively banking on different company policies and initiatives to set us apart from our competitors,” he continues. To increase their competitive advantage over other imported tiles, they invest in continuous research and development programs to offer world-class ceramic tiles with uncompromising quality, “built to last and [can] stand the test of time. We value our customers and we want to offer them products that will give more value to their money.”

At the foundation of their edge is the winning combination of SCG’s advanced technology transfer and Mariwasa’s local market knowledge. Asked to further detail their plans to stay on top, Kongrit shares, “Instead of increasing the prices of products, we will focus on developing product innovations, thereby giving more benefits to consumers.We offer you the top quality plasticmoulds design We will offer these innovations without any additional cost.”

Presented under the Innovative Solutions theme, Kongrit helped demonstrate the merits of 39 new designs, all techno-enhanced and eco-driven designs, boasting of safety (anti-slip and easy to clean) and scratch-free features. The group’s product and marketing officers also introduced Cotto, a leading ceramic tile and sanitary ware brand in Thailand,Full color plasticcard printing and manufacturing services. which they now carry.

Builders, designers, homeowners and developers can also look forward to more pioneering tile innovations MSCI will be introducing in the coming months, which will cater more to the market’s discriminating tastes in aesthetics, like high definition tiles, which have sharper and more vivid designs, and water- and stain-resistant,What are hemorrhoids? and therefore, more hygienic celadon tiles, and finally (at least for this year), new sizes for tiles, including the 20x40 wall tile and the much thinner and lighter slim 5.5mm slim tiles, which are ideal for renovations and which will reduce work time and increase cost savings.

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