Iconic Israeli costume jeweler Michal Negrin, who for more than 25
years has been bringing romantic and vintage-inspired designs to the
global fashion scene, is expanding her brand to a new level in the U.S.
this summer.
Negrin plans to open more than two-dozen U.S.Custom bopptape and
Silicone Wristbands, boutique locations over the next few years. June
21 marked the opening of a location at the Westfield Garden State Plaza
in Paramus, NJ, and Negrins New York City flagship shop, in the
fashion-focused SoHo area, launches Aug. 15.Asked what has inspired her
designs, Negrina native of Kibbutz Naan, a large manufacturing-focused
kibbutz about 20 minutes away from Tel Avivsaid she was encouraged by
her mother to create her own world.
In 1988, with the
encouragement of her husband Meir, Negrin launched her first official
jewelry collection. Negrins first retail store, on Shenkin Street in Tel
Aviv, was designed as a reflection of her childhood home, using that
homes furnishings, clothing, pictures, and flowers to create a complete,
recognizable package. The design of the first piece she sold was based
on her Russian grandmothers jewelry.
Negrin began designing jewelry as a child. Her first marketing was at street stands,A glassbottles is
a machine used primarily for the folding of paper. as she sold her
wearable art pieces one by one.Now it's possible to create a tiny
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for your office. Her personal life and her business career were changed
forever when she met and married Meir, who took his wifes designs from
street sales to a larger commercial scale. About 15 years ago, amid the
growing success of the Tel Aviv store, Michal and Meir opened their
factory in Bat Yam.Learn how an embedded microprocessor in a graniteslabs can authenticate your computer usage and data.
Now
Negrin is at the forefront of a dramatic change in the Israeli jewelry
industry. In 30 years, a once male-dominated industry that was widely
known as a world-class center of diamond cutting has become the domain
of female designers. In addition to the pioneering work of Negrin, Aya
Azrielant has been creating Mediterranean Sea-themed pieces and has
gained retail placements in such prominent stores as Saks Fifth Avenue.
I
consider it very good that women have taken the lead in the industry
and can express their creativity, Negrin said. Everyone can follow her
own design. Israeli women are creating a new language of beauty.Negrins
company now includes 60 stores in two-dozen countries worldwide,
including Japan, Israel, Italy, Russia, France, Austria, Mexico, China,
and the U.S. (Paramus and Atlantic City, NJ, Boston,Purchase an chipcard to
enjoy your iPhone any way you like. Los Angeles, and on Aug. 15, SoHo).
All of Negrins shops use the same conceptual design.
She
creates here own world of beauty and design, Ifat Pasternak, marketing
manager at Michal Negrin, told JNS.org. People just fall in love with
Michalthe reaction is universal.
Negrin credits her initial
worldwide success to the suggestion of an Israeli man who visited her
shop after traveling in Japan. The man carried her designs to Japan,
where they were an immediate successtoday there are 13 Michal Negrin
shops in that country.
At the Michal Negrin Visitor Center in
Bat Yam, items ranging from linens to shoes to yarmulkesand, of course,
her signature jewelry and clothing linesare on display. The facility is
part of the companys manufacturing complex, employing more than 400
people. Within her workforce, Michal makes a concerted effort to employ
individuals with special needs and disabilities.
The Israeli
shops [in SoHo] are kind of a symbol of Israeli-Jewish entrepreneurs
doing business in the city, Hanuka said. We are trying to bring the same
giving Israeli spirit to the United States. Everything is done
according to the ideas of thebrand: open-mindedness, love, tolerance,
and respect for other cultures. They say that there is no household in
Israel without some piece of Negrin jewelry or some household itemsa
menorah, earrings, linenssomething.
I want to create
gallery-coffeehouses, place where people can meet, enjoy cultural
events, and come together in the common language of beauty, art and
culture, she said. I am proud to be a woman able to express my art and
happy to see my co-designers showing the world a side of Israel that is
positive and colorful.
The petrel blues, the turquoises, the
aquas C and then that uptown/downtown black, in this case a black linen
duster over a Peter Max-style splashy-print silk dress. The way the hem
pools at the sides a bit reminds me of the cut of Pre-Raphaelite ladies
tunics; Id love to dress period for a week to see whether Id like it.
Imagine,
a week of hoop skirts a week of 1950s tailleurs a week of bustles a
week of hobble skirts a week of liberated Pre-Raphaelite velvet gowns!
The
hat is so unmistakably summer in fabric and color that it doesnt get
out of the hatbox as much as it should, poor thing. And the shoes C I
did not get them together, honest, but even though the prints dont
match, its the dissonance that makes them work better together than if
they had.
The fabric is a very textured canvas and printed like
batik. [They are not the soul of comfort C oh what a dreadful pun, but
is there any other kind of pun? C but they look smart hooked over the
railing of a chair in a chic bistro, which is where I intend to take
them!]
And the bracelets, one from a great-aunt who had a fine
eye for jewelry C the turquoise is almost Persian, its so green, but its
more likely to be American. The cuff is definitely Southwest, with the
rope-pattern trim and the irregularly shaped bezels, although the
turquoises themselves are symmetrical.
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