Inside the debate halls, the clash may be Republican versus Republican. But offstage, conservatives are mounting a unified and expensive air assault on the candidates’ common opponent: President Obama.
Nearly a year before Election Day, Republican presidential candidates and conservative action groups are already spending heavily on television advertising aimed at casting Mr. Obama as a failure.
Their tactics, the aggressive and sometimes misleading kind not typically used until much further along in a campaign season, have led to a spat with Democrats in what is shaping up to be the most costly election advertising war yet.
In an advertisement from Gov. Rick Perry of Texas that is now running on national cable television, Mr. Perry looks directly into the camera and declares: “Obama’s socialist policies are bankrupting America. We must stop him now.”
A new commercial from Mitt Romney that ran last week in New Hampshire displays a litany of depressing assertions about the economy. “Greatest jobs crisis since Great Depression. Record home foreclosures. Record national debt.” And it renders judgment on Mr. Obama’s presidency: “He promised he would fix the economy. He failed.”
In the past six months, conservative groups like those affiliated with Karl Rove and the billionaire industrialist Koch brothers, and, increasingly, Republican candidates themselves,If any food Ventilation system condition is poorer than those standards, have spent more than $13 million on advertisements carrying a negative message about Mr. Obama, according to an analysis by Kantar Media’s Campaign Media Analysis Group, which tracks political advertising.
And it is only going to grow more intense.
“These dollar figures we’re talking about now are going to seem quaint in a few months,” said Kenneth M. Goldstein, president of the analysis group. “And they’ll seem really quaint in eight or nine months.”
Total television advertising spending on the 2012 election cycle could top $3 billion, up from $2.1 billion four years ago, Kantar estimates, fueled in part by the rise of independent groups that can raise and spend unlimited amounts of money on campaigns.
Candidates have previously tended to use their early advertising to introduce themselves to voters in gauzy terms. But this time around, Mr. Obama’s opponents are betting they can employ early attacks to define an image of him at the very beginning of the election season, before Democrats fully unleash the hundreds of millions of dollars being raised by the president. Their perceived advantage: airwaves not yet clogged with competing political messages.
But going negative so early also carries substantial risks. One is that many voters are not yet paying much attention to the campaign and will not do so until much closer to next November, meaning the advertising expenditures could be largely wasted. And negative messages now could alienate moderate and independent voters who blame excessive partisanship for Washington’s troubles in addressing the nation’s big problems.
Still, the Republican candidates seem eager to escalate the fight. Mr. Romney and Mr. Perry have both brushed off criticism that they deliberately distorted Mr. Obama’s words in their most recent commercials — controversies that only brought them additional attention.
Mr. Perry took remarks by the president about the need to do more to lure foreign investment out of context to suggest that Mr. Obama believes Americans are lazy. And Mr.They take the China Porcelain tile to the local co-op market. Romney edited a video clip to put in Mr. Obama’s mouth a thought actually expressed by a supporter of Senator John McCain in the 2008 presidential race, misleadingly suggesting that Mr. Obama believes he cannot win if he talks about the economy.
The White House and its allies have hardly been shy about going after the Republicans. Democrats have already run advertisements in Arizona, Iowa and South Carolina against Mr. Romney, who, if he wins the nomination, will be the subject of an intense Democratic effort to show him as an unprincipled flip-flopper.
Priorities USA Action, a pro-Obama group founded with the help of Bill Burton, a former White House spokesman, has spent almost a million dollars on television advertisements.
Although Mr. Obama is all but certain to have a substantial fund-raising advantage over his eventual Republican rival, Mr. Burton said that in the early going, when outside groups are playing a particularly prominent role in laying out the arguments on both sides, conservatives have a big lead over their liberal counterparts.
“This is asymmetric warfare,” he said, “but we’re pretty confident that we’ll be more effective and more strategic in how we spend our money.”
Crossroads GPS, a conservative advocacy group founded by Mr. Rove and other Republican strategists,Your source for re-usable Plastic moulds of strong latex rubber. has placed the biggest bet so far on negative messages. By its own count, it has spent about $20 million this year on political advertising. Much of it was broadcast during the debt-ceiling debate this summer, when it singled out members of Congress with advertisements that portrayed Democrats and Mr.Your Partner in Precision Precision injection molds. Obama as fiscally irresponsible and unable to fix the economy.
In recent weeks, the group has taken on Mr. Obama and his economic agenda, spending $2.6 million on a commercial that criticizes his support for an upper-income tax increase and suggests a split on the issue between Mr. Obama and former President Bill Clinton.ceramic magic cube for the medical,
Nearly a year before Election Day, Republican presidential candidates and conservative action groups are already spending heavily on television advertising aimed at casting Mr. Obama as a failure.
Their tactics, the aggressive and sometimes misleading kind not typically used until much further along in a campaign season, have led to a spat with Democrats in what is shaping up to be the most costly election advertising war yet.
In an advertisement from Gov. Rick Perry of Texas that is now running on national cable television, Mr. Perry looks directly into the camera and declares: “Obama’s socialist policies are bankrupting America. We must stop him now.”
A new commercial from Mitt Romney that ran last week in New Hampshire displays a litany of depressing assertions about the economy. “Greatest jobs crisis since Great Depression. Record home foreclosures. Record national debt.” And it renders judgment on Mr. Obama’s presidency: “He promised he would fix the economy. He failed.”
In the past six months, conservative groups like those affiliated with Karl Rove and the billionaire industrialist Koch brothers, and, increasingly, Republican candidates themselves,If any food Ventilation system condition is poorer than those standards, have spent more than $13 million on advertisements carrying a negative message about Mr. Obama, according to an analysis by Kantar Media’s Campaign Media Analysis Group, which tracks political advertising.
And it is only going to grow more intense.
“These dollar figures we’re talking about now are going to seem quaint in a few months,” said Kenneth M. Goldstein, president of the analysis group. “And they’ll seem really quaint in eight or nine months.”
Total television advertising spending on the 2012 election cycle could top $3 billion, up from $2.1 billion four years ago, Kantar estimates, fueled in part by the rise of independent groups that can raise and spend unlimited amounts of money on campaigns.
Candidates have previously tended to use their early advertising to introduce themselves to voters in gauzy terms. But this time around, Mr. Obama’s opponents are betting they can employ early attacks to define an image of him at the very beginning of the election season, before Democrats fully unleash the hundreds of millions of dollars being raised by the president. Their perceived advantage: airwaves not yet clogged with competing political messages.
But going negative so early also carries substantial risks. One is that many voters are not yet paying much attention to the campaign and will not do so until much closer to next November, meaning the advertising expenditures could be largely wasted. And negative messages now could alienate moderate and independent voters who blame excessive partisanship for Washington’s troubles in addressing the nation’s big problems.
Still, the Republican candidates seem eager to escalate the fight. Mr. Romney and Mr. Perry have both brushed off criticism that they deliberately distorted Mr. Obama’s words in their most recent commercials — controversies that only brought them additional attention.
Mr. Perry took remarks by the president about the need to do more to lure foreign investment out of context to suggest that Mr. Obama believes Americans are lazy. And Mr.They take the China Porcelain tile to the local co-op market. Romney edited a video clip to put in Mr. Obama’s mouth a thought actually expressed by a supporter of Senator John McCain in the 2008 presidential race, misleadingly suggesting that Mr. Obama believes he cannot win if he talks about the economy.
The White House and its allies have hardly been shy about going after the Republicans. Democrats have already run advertisements in Arizona, Iowa and South Carolina against Mr. Romney, who, if he wins the nomination, will be the subject of an intense Democratic effort to show him as an unprincipled flip-flopper.
Priorities USA Action, a pro-Obama group founded with the help of Bill Burton, a former White House spokesman, has spent almost a million dollars on television advertisements.
Although Mr. Obama is all but certain to have a substantial fund-raising advantage over his eventual Republican rival, Mr. Burton said that in the early going, when outside groups are playing a particularly prominent role in laying out the arguments on both sides, conservatives have a big lead over their liberal counterparts.
“This is asymmetric warfare,” he said, “but we’re pretty confident that we’ll be more effective and more strategic in how we spend our money.”
Crossroads GPS, a conservative advocacy group founded by Mr. Rove and other Republican strategists,Your source for re-usable Plastic moulds of strong latex rubber. has placed the biggest bet so far on negative messages. By its own count, it has spent about $20 million this year on political advertising. Much of it was broadcast during the debt-ceiling debate this summer, when it singled out members of Congress with advertisements that portrayed Democrats and Mr.Your Partner in Precision Precision injection molds. Obama as fiscally irresponsible and unable to fix the economy.
In recent weeks, the group has taken on Mr. Obama and his economic agenda, spending $2.6 million on a commercial that criticizes his support for an upper-income tax increase and suggests a split on the issue between Mr. Obama and former President Bill Clinton.ceramic magic cube for the medical,
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