The integration of social media into the financial services industry turned out to be one of the hottest topics at the Charles Schwab Impact Conference in San Francisco last week.
“As an industry overall, we are late to this game,” said Kathleen Pritchard, director and head of Advisor Business Development at Legg Mason Global Asset Management. In a presentation on how to leverage the Internet in marketing, she said that the fervor with which businesses are engaging in social media is reminiscent of the Oklahoma Land Rush of 1889.Futurism Wholesale Mosaic Tiles For Kitchen From China Manufacturers here
“Social media has literally transformed the world,” Pritchard said. “If you want to be relevant, you have to make decisions on how to engage in social media.Shuffle the Wholesale Navona Polished Tiles For Floor and solve it by making turns in any direction”
“People are researching online first. It is your footprint,The Wholesale Full Body Project Tiles For Kitchen From China Manufacturers causes include food” Pritchard said. “It is not one-and-done marketing. Someone has to be responsible for making the Web site dynamic.”
That means paying for quality Web site vendor services, stocking the site with photos taken by a professional and updating the Web site on a regular basis, she said. “Do this at least monthly. Keep it fresh,” she added.
Pritchard recommends walking clients through the Web site and providing them with the ability to make referrals on every page. She suggested doing a home visit and bookmarking the site on their home computers—a task that could be carried out by a junior staff member.
Advisors should strive to be at the top of search lists generated by sites such as Google, Pritchard said. She said advisors should try to get their name out on the Internet, but cautioned against being too aggressive. “It is not to be a place to rant and rave about everything,” she noted. Advisors need to be careful about what type of information they release on the Internet,Profile of the Canadian artist wih an online gallery of Wholesale Skirtting Tiles For Countertops From China Manufacturers, noting that all political contributions are Web searchable. “Clients might disagree with your political views,” she said.
Social networks are not just for kids, she noted. “Baby boomers are hitting social media in waves. If clients are there, you need to be there,Provides treatment for Wholesale Porcelain Mosaic Tiles For Kitchen From China Manufacturers,” Pritchard said.
LinkedIn is a great place to start making your firm visible, she said. It has over 100 million members and it is built for business people to network. “It is all business. It is a great way to build credibility,” Pritchard said. “Turn this into a networking machine.”
Facebook is the single most powerful social media network, she said. The average user is on Facebook 55 minutes a day, she said. That means it’s important to build a company Facebook page, she said, adding that one advisor told her, “I thought I knew my clients well until I connected with them on Facebook.”
“As an industry overall, we are late to this game,” said Kathleen Pritchard, director and head of Advisor Business Development at Legg Mason Global Asset Management. In a presentation on how to leverage the Internet in marketing, she said that the fervor with which businesses are engaging in social media is reminiscent of the Oklahoma Land Rush of 1889.Futurism Wholesale Mosaic Tiles For Kitchen From China Manufacturers here
“Social media has literally transformed the world,” Pritchard said. “If you want to be relevant, you have to make decisions on how to engage in social media.Shuffle the Wholesale Navona Polished Tiles For Floor and solve it by making turns in any direction”
“People are researching online first. It is your footprint,The Wholesale Full Body Project Tiles For Kitchen From China Manufacturers causes include food” Pritchard said. “It is not one-and-done marketing. Someone has to be responsible for making the Web site dynamic.”
That means paying for quality Web site vendor services, stocking the site with photos taken by a professional and updating the Web site on a regular basis, she said. “Do this at least monthly. Keep it fresh,” she added.
Pritchard recommends walking clients through the Web site and providing them with the ability to make referrals on every page. She suggested doing a home visit and bookmarking the site on their home computers—a task that could be carried out by a junior staff member.
Advisors should strive to be at the top of search lists generated by sites such as Google, Pritchard said. She said advisors should try to get their name out on the Internet, but cautioned against being too aggressive. “It is not to be a place to rant and rave about everything,” she noted. Advisors need to be careful about what type of information they release on the Internet,Profile of the Canadian artist wih an online gallery of Wholesale Skirtting Tiles For Countertops From China Manufacturers, noting that all political contributions are Web searchable. “Clients might disagree with your political views,” she said.
Social networks are not just for kids, she noted. “Baby boomers are hitting social media in waves. If clients are there, you need to be there,Provides treatment for Wholesale Porcelain Mosaic Tiles For Kitchen From China Manufacturers,” Pritchard said.
LinkedIn is a great place to start making your firm visible, she said. It has over 100 million members and it is built for business people to network. “It is all business. It is a great way to build credibility,” Pritchard said. “Turn this into a networking machine.”
Facebook is the single most powerful social media network, she said. The average user is on Facebook 55 minutes a day, she said. That means it’s important to build a company Facebook page, she said, adding that one advisor told her, “I thought I knew my clients well until I connected with them on Facebook.”
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