Crown Crafts Infant Products has entered into an exclusive licensing agreement with acclaimed celebrity nursery designer Wendy Bellissimo to develop, market, and distribute a new signature line of infant bedding, blankets and room décor.
Known for her ability to create unique baby nurseries on any budget, Bellissimo has developed a design philosophy over the years that balances elegance with whimsy to create a contemporary-yet-classic environment.
The Wendy Bellissimo line, which is expected to be in stores by fall 2012, will include multiple collections for crib sets and coordinating rugs, organizers, lamps, shelves, mobiles, wall décor, window treatments and several other accessories to make the décor complete.
"Creating special spaces for newborns and young children to rest and dream is my passion," said Bellissimo. "To have a partner like Crown Crafts, which shares this passion, as well as my commitment to quality and value, is incredibly exciting. I can't wait to get started!"
"We are thrilled and honored to work with Wendy Bellissimo," said Nanci Freeman, president and CEO of Crown Crafts Infant Products. "Over the years, Wendy has created special nurseries for her clients that are both eye-catching and highly functional. We are delighted to help her reach an even wider array of families through this special product line."
According to E. Randall Chestnut, president and CEO of Crown Crafts, Inc., the partnership with Wendy Bellisimo further strengthens the Company's lifestyle offerings.
"Through both our Company brands and licensed offerings, we are the leading design resources for infant and toddler nursery décor," he said. "We welcome Wendy to the Crown Crafts family and look forward to collaborating with her for years to come."
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